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SPOTIFY RELEASED A MINI DOCUMENTARY TO CELEBRATE THE TENTH ANNIVERSARY OF AFROBEATS

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October 31, 2022

Online music streaming platform, Spotify, has released a mini documentary to celebrate the tenth anniversary of Afrobeats label, “YBNL”, founded by Nigerian music artiste, Olamide.

Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, who described YBNL as the culture-shifting Afrobeats label says the label developed a reputation for taking the sounds of the street to global ears through showcasing Afrobeats stars and producing definitive hits.

Okumu noted that since 2012, Olamide had discovered, developed and exported some of Nigeria’s brightest music stars, both signed or endorsed, including Adekunle Gold, Lil Kesh, Fireboy, Asake, Pheelz, Young Jonn, DJ Enimoney, Zlatan, Naira Marley, T.I Blaze, Ycee, Viktoh, Chinko Ekun, and many more.

She revealed another defining moments in YBNL history was in 2020, when Olamide announced a joint deal with the international distribution company, EMPIRE, giving YBNL artistes greater access to the global audience.

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