Clothing giant, Adidas, has cut ties with rapper Ye, known as Kanye West, in response to the artiste’s recent anti-Semitic comments.

Adidas’s Yeezy brand collaboration with Ye was put under review, after he showed a “White Lives Matter ” T-shirt design at Paris Fashion Week.

This means Adidas has pulled his products from sale with immediate effect; although this will cost Adidas a net loss of £217m in 2022.